The POWER & TRENDS 2/09 issue is now available

The most recent issue of “POWER & TRENDS” with articles in English, German and Chinese language is now on the desk. The customer newspaper, published by Maschinenfabrik Niehoff, one of the world's leading manufacturers of machinery for the wire and cable industry, contains articles dealing with the rising demand for energy in East and Southeast Asia caused by large infrastructure and economic development projects, the concequences for the wire and cable industry and manufacturing solutions developed by Niehoff.

Furthermore, the Niehoff exhibits at the China Internaternational Wire & Cable Industry Exhibition and the wire Southeast Asia 2009 trade show in Shanghai and in Bangkok respectively and the D 1001, the largest version in Niehoff’s double twist bunching machines series are described. In an interview, Mr. Weidong Luo, Managing Director of Jiangsu Jiangrun Copper Co, Ltd., China, talks about the strategic implications of trying to become the market leader and the commercial challenges this involves. The company, which belongs to the “Top 500 Enterprises” in China, manufactures and trades oxygenless copper rod, different kinds of bare and plated copper wire, strands and cables. “No Cable – No Power” is the title of the company portrait which introduces the Bangkok Cable Co., Ltd. (BCC), one of Thailand’s leading wire and cable manufacturers. Short news articles conclude the information offer.

“POWER & TRENDS”, the successor of ““NIEHOFF-News“, is providing Niehoff customers and friends twice a year with a wide range of ideas on how to improve the competitiveness of their businesses.

The name underlines that NIEHOFF is an innovative company which is constantly working on identifying trends early and developing powerful products, but also indicates the potential that the wire and cable industry has. “POWER & TRENDS” can be obtained from Niehoff headquarters in Germany or any Niehoff subsidiary and service office all over the world. It is also available at the Niehoff website.

PUBLISHED: 21 Sep 09

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